1. Sales executive job description
  2. Hard skills required for sales executive skills and qualities
  3. Soft Skills required for Sales executive skills and qualities

Sales executives play a crucial role in the development of a company. A sales executive job description requires one to bridge the gap between the company and client, from offering advice to introducing new products.

However, a sales executive skills and qualities do tend to vary from industry to industry. But there are certain sales executive skills that remain the same.

If you are looking for a career in sales, this blog will provide you with sales executive skills and qualities to help you become a star performer in the field.

Sales executive job description

A sales executive job requires a candidate who can help build a business by identifying new business prospects and selling them the correct product.

To become a sales executive one will require a basic Bachelor's/Master's degree in Sales & Marketing as understanding the processes to be able to negotiate with clients is one of the prime requirements in a sales executive role.

Relevant read: What are the responsibilities of a sales executive.

Hard skills required for sales executive skills and qualities

In addition to these, here are a few hard skills that are important in the sales executive skills and qualities that every aspirant of the field requires.

Product knowledge

Product knowledge is the most important sales executive skill and quality as without it one will have a very hard time putting forth an effective pitch to connect with potential customers.

Product knowledge is a critical sales executive skill where one fully understands and can effectively communicate about the product and its benefits, uses, support, etc to present it to the customer in the best light.

Business communication

Another crucial sales executive skills and qualities are engaging clients during sales conversations. This requires a sales executive to be a pro in communication, both oral and written.

A sales executive job description requires maximum communication, not only via emails, phone calls, and in meetings but also throughout the day. This makes effective communication one of the most important sales executive skills. A sales executive has to have clear communication to put your ideas across to the client.

Here's how you can have effective communication - go through your call recordings. This will help you assess your client's reactions to your solutions and help you find alternative solutions to help make a better impression.

Read Difference Between Sales and Marketing

Knowledge of common business software solutions

Staying well aware of sales enablement technology such as CRMs, workplace productivity apps, etc is effective as it helps in customer engagement and running operations.

Conflict management & resolution

Constant feedback, conflict, rejections are a daily affair in a sales executive job. Such incidents can occur at any time to anyone, thereby making it important to learn and know how to handle the situation.

A star sales executive can help convert a rejection to a new lead.

Social media selling

With digitization paving the way, having a thorough understanding of social media and how to engage and attract customers on it is an extremely crucial sales executive skill. This is an uncompromisable B2B sales executive quality.

On the one hand, hard skills allow you to manage the technical aspects of the field, on the other hand, soft skills can help a sales executive to navigate to the solution.

Soft Skills required for Sales executive skills and qualities

In addition to these hard skills, sales executive skills and qualities include soft skills such as the following too.

Relationship building

One of the primary sales executive skills is to be able to build long-term relationships with prospective clients to form a beneficial network for both parties.

Relationship-building skills help a sales executive to meet clients, gather referrals to achieve team objectives. This sales executive skill genuinely requires a person to build a client relationship on trust, rapport, and the desire to help others.

Critical thinking

To begin with, critical thinking is an intellectual discipline to derive information and data to ensure that all pitfalls are removed and one is left with concise correct data.

This makes critical thinking an important sales executive skill. It is important to distinguish the important data from a sea of information to help bring forth relevant information to provide suitable solutions to clients while benefiting one's sales team.


Empathy is another important sales executive skill. To become a successful sales executive, you need to put yourself in your client’s shoes to understand their requirements, their pain points, etc. to guide the conversation smoothly. This helps sales executives build meaningful relationships with their clients.

Now, you can practice empathy by imagining yourself in someone else's shoes, meditating, and active listening. Take a few seconds before you respond as it will help you give the right answers.

Emotional intelligence

Emotional intelligence is an important sales executive skill and quality to become a star performer. Emotional intelligence consists of emotional awareness, self-confidence, self-regulation, adaptability, influence, and leadership. These components together allow you to control your emotions and make better decisions.

Emotional intelligence requires careful monitoring and understanding of your emotions. You can start by asking a series of questions like "What am I feeling?", "Why am I feeling this way?", "Have I experienced it before? Was the reason similar?"

Once aware of your emotions and their causes you can control your responses. The same rule applies to understanding your client's emotions as well.

Active listening

As a sales executive, your task is to meet your sales target. This can mislead you into ignoring what the other person has to say, and that's something you want to avoid.

Instead, you want to pay attention to your clients, their requirements, doubts, etc. as it will help you present your product in a more comprehensive manner.

Your client is your customer and you need to pay extra attention to their requirements in order for your product to sell.

Growth mindset

A growth mindset is an important sales executive skill as it helps strengthen one's natural talents and develop new capabilities.

A growth mindset helps you to look at failures differently, learn from them and bounce back stronger. This also will help to challenge yourself better.


Confidence is key to every field of work and is an important sales executive quality. As a sales executive, you need to exude confidence to get your clients on board regarding your product.

Also, given the amount of rejection a sales executive usually undergoes, one needs to remain confident to become a star salesperson.


A sales executive is required to listen and implement the changes asked for by the client; this makes adaptability an important sales executive skill.

A sales executive needs to be evolving as trends keep changing and it is important to stay abreast as well as deliver products as per the client's requirements.


One of the most important sales executive qualities is resilience. A sales executive needs to stay on course despite the adversities. It is important to move ahead despite any rejections, especially in the field of sales.

In conclusion, these are the top sales executive skills and qualities. Apart from these, a sales executive job description requires one to stay abreast of current trends and have a thorough knowledge of your field.

You can pick up online sales courses from Naukri Learning to stay ahead in the game.

Relevant Read: Sales Executive Interview Questions, How to Write a Sales Executive Resume.

All the Best!

Career Insights