What is AR? - Naukri Code 360

Introduction

AR (augmented reality) is a technology that allows users to superimpose digital content (such as images, sounds, and text) on top of a real-world environment. AR drew a lot of attention in 2016 when Pokémon Go made it possible to interact with Pokémon superimposed on the world via a smartphone screen.

Augmented reality has grown in popularity since then. In 2017, Apple released its ARKit platform, and Google released web API prototypes later that year. Then there are Apple's anticipated AR glasses, which will allow users to have AR experiences without looking down at their phones.

Augmented Reality (AR)

AR is one of the hottest technology fads now, and as AR-capable smartphones and other devices become more widely available, its popularity will only expand. For example, we could see the real-world environment right in front of us with AR—trees swaying in the park. Dogs are chasing balls. Children are playing soccer—with a digital augmentation superimposed on top of it. A pterodactyl, for example, might be seen landing amid the trees, dogs mingling with their cartoon counterparts, and children kicking past an alien spacecraft on their way to score a goal.

Application of AR

Let's look at some modern-day programs that are far more useful in displaying the digital world in its true light.

Use of AR Glasses

AR Smart Glasses are another type of transparent wearable device. They come in various forms, sizes, and shapes, but they all have the same purpose: to improve reality. According to MARKET Research Future's assessment research, the market for AR Smart Glasses has shown a compound annual growth rate of 13% for the type Monocular or Binocular from 2017 onwards. The fact that these glasses integrate virtual information (such as three-dimensional graphics, animations, films, and so on) with real-world sights entering the view fields of users of various age groups is the primary cause for such a spike in demand. Google Glass Enterprise Edition 2, Microsoft HoloLens 2, Oculus Quest 2, Raptor AR Headset, and Magic Leap One are a few examples of smart glasses that will augment reality in the year 2021. Each one overlays digital data on real-world objects, allowing users to keep track of their emails, texts, and other critical aspects of their day. Still, suppose users feel the need to adapt to varied working situations. In that case, the designs can be easily adjusted so that any AR Glass (you've chosen) can project a fully-colored High-Quality Display right in front of your eyes without sacrificing the quality of the animations, films, or other graphics.

AR in the Medical Field

AR has successfully developed a number of techniques that can handle patients' complex medical scenarios and classify data from various types of surgery. The general population can benefit greatly from effective therapies that relax their brains and remove all pollutants from their bodies with all of this. Medical imaging is an example of AR in the medical industry. Surgeons, neurologists, and chemotherapists execute numerous forms of diagnostic to provide medical benefits to their patients by thoroughly evaluating their bodily parts. The body part maybe your brain, ear, heart, or lungs. You might be wondering how medical professionals make such a diagnosis — they employ AR applications to determine the disease's end-to-end structure, margins, or shapes, such as a tumor or cancer. After they explore their patients' bodies in an interactive three-dimensional augmented format, those programs give them essential insights. All of this can make intermediate or low-survival-rate procedures not only safer but also more precise. This is because a doctor or chemotherapist can now see inside a patient's body to predict the likelihood of a disease or assess their condition accurately. Finally, those medical specialists will administer suitable medical treatments based on the information provided by AR applications in the form of graphs and photos of the admitted patients' body parts.

AR in Your Mobiles

AR has stretched the existing limitations of your mobile devices, allowing you to view in real-time what you've been thinking about for a long time!! Mobile apps that use Augmented Reality Technology have made this possible, whether it's measuring the height and width of a kitchen table or personalizing the environment based on your interest in real-world items like a variety of furniture. The Ruler App is one of the most well-known AR-based mobile apps of 2021. (5 Million Plus downloads). This app works with Android, iPads, and iPhones and can be used as an on-screen ruler to measure the proportions of real-time objects like sofas, pillows, tables, and vases. The dimensions are measured in linear sizes, such as meter, millimeter, centimeter, inch, yard, and foot, without compromising the precision of the surfaces identified by your phone's cameras. Apart from recognizing dimensions, augmented reality apps such as DecorateAR, Dulux Visualizer, and Paint Tester use augmented reality technology to generate home decoration ideas such as furniture placement and resizing a variety of household entities depending on the context of your home's environment. You may use them to precisely estimate the materials needed to decorate your home so that the walls can be virtually covered beautifully, and a high-resolution view can be generated flexibly in a matter of seconds.

AR is Mixing Up Well with the Entertainment Industry

The entertainment sector in 2021 believes that augmented reality is a significant marketing potential since entertainment firms may mix their branded material with the characters that their target audiences enjoy the most. Those characters may be revolutionary, analytical, idealistic, or hilarious, and they'd be chosen based on the audience's level of interest in real-time. Many entertainment apps use Augmented Reality Technology, but Snapchat, Google Lens, and Augment are the most well-known. Each app can curate the fun with its eye-gazing filters, stickers, lenses, and user-friendly emoticons. These options can be used as active representations of times spent with family and friends. Furthermore, specialists in the 2021 entertainment sector feel that the chronological stories of these entertainment applications should be used much more frequently, complementing the reality of entertainment. They can develop content and integrate it well with their marketing campaigns anytime, anywhere, whether they are traveling or attending comedy gigs. Object orientation in real-time is something they should bear in mind while generating content. If this isn't addressed properly, it will have a negative impact on their mission, which is to raise awareness about products whose merits have yet to be found by premium customers' accounts.

AR is Open for Travel 'N' Tourism

'N' Travel Tourism is all about managing clients or tourists who will be visiting every nook and cranny of their destination while staying in accommodations set up by a travel agent or tour operator. However, if travel services are not provided to consumers on time, the revenue growth generated by travel companies may be significantly slowed. Various agencies and hotels use AR-based travel apps to let their customers discover their destinations without sacrificing the quality of transportation or food venues, with interactive dish menus that map out tourists' eating preferences. World Around Me, Smartify, ViewRanger, and AR City are a few Augmented Reality travel apps utilized by agencies and hotels. Whether you're looking for transportation, petrol stations, ATMs, or temples, or you're looking forward to perusing the brochures of agencies/travel firms offering affordable accommodations, any of these apps will help you find what you're looking for! These Augmented Reality-based applications include all of the necessary information about the routes, modes of transportation you may be familiar with, and some hotel accommodations booked after you limited your options.

AR in Classroom Education

Teachers and other educators, such as college professors, are willing to collaborate with Augmented Reality so that students of all ages can fully acquire the learnings of the subjects covered in their curriculum. The courses are either related to physics, mathematics, music, or psychology, and their concepts are properly conveyed at a lower cost because AR Technology does not require infrastructure. Mondly allows students to learn a new language such as German, Spanish, or French at any time and with no additional equipment (their AR language assistant). Students can also use Google Earth (an AR-based tool) to have fun and engage with volcanoes and terrains located at the planet's geological nodes. Google Earth (an AR-based application) allows students to zoom, rotate, and tilt the three-dimensional views surrounding our planet. They also have access to a greater library of imagery, such as aerial, street, and satellite photos. Such Augmented Reality apps are compatible with multiple Android and iOS versions, allowing teachers to easily transfer knowledge and students to expand their learning experience with less effort. Thus, students (or children) will not be able to deny themselves such flexibility while learning, allowing them to better manage their time and enhance their skills through the use of such beneficial Augmented digital platforms.

AR for Public Safety

Public safety refers to safeguarding the public from natural disasters, criminal activity, and other unknown threats that may cause harm. Whether you work in the customer service industry or with a narcotics enforcement organization, safety is a priority that you cannot overlook. KOVA corp's app makers recognized this and, as a result, produced Silent Partner. This AR-based app quickly and securely shoots photographs or videos of unexpected situations such as disasters from your smartphone. Later, you (or public safety or police personnel) can transmit those geotagged films or photos, which can be easily found from anywhere. Furthermore, this application includes a speech analysis feature that allows investigators to relay voice material to protect the public. Another AR application for drivers is the iOnRoad Augmented Driving Lite App, which uses GPS, sensors, and native cameras on users' smartphones to detect vehicles and alert drivers before they collide. Suppose the driver fails to notice the accident. In that case, an audio-visual warning appears, instructing the driver to apply the brakes or lessen the speed of the vehicle so that they can arrive at the predetermined locations safely and on time. Such apps are a valuable tool for responsible persons working for taxi businesses or police departments since they prevent them from thinking about plans that aren't proper from a public safety standpoint.

AR applications popular Apps

Google lens

Google Lens is an AI-powered tool that uses your smartphone camera and deep machine learning to recognize and comprehend an object in front of the camera lens, allowing you to do things like scan, translate, and buy things.

Ikea place app

IKEA has launched IKEA Place, an augmented reality (AR) software that allows users to confidently see, experiment with, and share how good design improves any place, such as a home, business, school, or studio. All of the objects in IKEA Place, from sofas and armchairs to coffee tables, are 3D and accurate to scale, ensuring that every decision is a perfect size, design, and function.

Pokemon GO

Pokémon Go is a free smartphone game that blends gameplay with real-world exploration. The game creates an 'augmented reality in which users catch and train Pokémon characters in real-world locales using location tracking and mapping technology.

Snapchat

Snapchat is a photo, video, text, and drawing-based mobile messaging application. The program is free to download, and sending texts with it is also free. It has exploded in popularity in a short period, particularly among young people.

Lenskart Ditto

Lenskart is the leading e-commerce for eyeglasses. Ex-Microsoft techie Piyush Bansal founded it in 2010. Valor Technologies is the parent company under which it is registered. Delivery of Lenskart products is diversified to over 450 cities in India. It started off by selling contact lenses only but later diversified the product range to eyeglasses. Both men and women can wear contact lenses and sunglasses.

FAQs

Name a technology field that deals with a combination of the real world and the data generated from computers?

Ans: AR is Augmented Reality is a field of technology that deals with a combination of the real world and the data generated from computers.

Is AR interactive in real-time?

The statement is true. Augmented reality in the field of computer research deals with the combination of l-world and computer-generated data.

Name Technologies that allow users to see the real environment while also seeing virtual items composited in it?

Augmented Reality (AR) allows a user to see the real world, with virtual objects superimposed or composited with the real world.

What are the Technologies that completely involve a user inside a synthetic environment?

Ans: The answer is VR or Virtual Reality. VR technologies are known for immersing a user inside a synthetic environment. While immersed, the user cannot see the real world around him.

Conclusion

In this blog, we have extensively discussed What it AR is and the results showed that AR technology is not widespread at social and educational levels since no diffusion of AR in teaching is observed, while some of the teachers who had used some AR applications didn't know that those were AR applications.

If you would like to learn more, check out our articles on AR.

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