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Introduction
Google has a well-known social media service called Google+, accessed by millions worldwide. It was introduced to compete with existing social networks, connecting YouTube, Google Drive, and Blogger. In addition to acting as a networking tool, it is also a way to be found by search engines. Your participation in Google+ contributes to increasing your exposure in local searches. On Google+, you can follow the people in "Circles" to exchange information.Google+ marketing refers to using social networks to advertise your company or increase Google traffic.
Advantages of using Google+
There are many benefits of using Google+, which include building a business page similar to creating a Facebook page; publishing and sharing photographs. Other advantages are that one's company is made more appealing by Google's display of the ratings and reviews they have earned; making one's company more visible, they can indicate its Google+ presence; similar to Twitter, it lets you follow other users on Google+; using Publisher and Authorship markup, you may connect Google+ pages and individual profiles with websites.
How to create a business page on Google+?
Visit here to create a Google+ account. After completing, find the option "create Google+ page." On the screen, a few options will be displayed - Local Business or Place; Product or Brand; Company, Institution, or Organization; Arts, Entertainment, or Sports; Other. You are free to select the desired option as you please. After choosing the main group, you will be presented with subgroups that allow you to present your company in further detail. Choose your subgroups, then click the next button. Choose a suitable category for your information, add a few details about your company, and optionally include a link to your website.
The "I agree to the Terms….." option will be displayed on the screen after all the steps specified above are completed; check the box and click "Continue."
Customizing Pages
You can easily customize your Google+ account. Firstly add a profile and cover photo, which can be chosen from your computer device. Add a tagline and a plot under the heading "Story." Please enter your contact details. Select "finish" from the menu.
Create the public perception of your company page in the "About" section. Circular groups can be expanded to facilitate communication.
With your Google company page, you are prepared. Share your content now!
Google+ Feature: +1 & Sharing
Google built the "+1" and "share" buttons for quick and simple information sharing. In the past, +1 used to contain the sharing. Users were not allowed to share posts they liked with their circles.
Users who want to indicate their preference for the material can click the '+1' button. "Yes, I like it, and it was useful."
Users who want to share the information with others can click the "Share" button.
Promotion of your business on Google+
Your website may receive a significant amount of traffic from Google+. Use every feature Google+ has to offer to market your company. In a sea of websites, Google+ makes yours stand out. Your website gains measurable momentum and ongoing growth as a result. You may easily incorporate other services (like YouTube, Hangout, etc.) to utilize the most out of them. You get credibility as a result.
Some Google+ tools
Buffer - You can plan your modifications in a buffer calendar for setup and organization.
Circle Count - For your business, it assists in community and circle exploration. You can evaluate how well your material is working using this.
DoShare - You may create and schedule changes for your Google+ Page with the extension for Google Chrome.
Rival IQ - It is a service for opponent research that enables you to keep an eye on your Google+ activity so that you can maximize the usage of Google+.
Hootsuite - You can organize, publish, and manage your material using our social media platform. You may control many streams from one location.
Circloscope - Filtering, eliminating, and encircling inactive users are beneficial. Free and premium versions are both offered.
Gain more Google+ followers
Take the benefits of networking sites by promoting your business on Google+. The goal is to introduce as many individuals as possible to your company. You must follow these steps to be successful on Google+: Add a Google+ badge to your website to connect visitors. It enables users to continue using your badge while still following you. Offer the audience something worthwhile and practical. Keep your posts current. Use crisp, appealing photos to describe your company. Create a company page on Google+. Use the page to communicate with communities. Hold off on Google+ Hangouts. To spread your message, you can broadcast movies with users and participants. Join communities that are relevant to your business.
Frequently Asked Questions
What makes Google+ unique?
More so than with other social networking platforms like Facebook and Twitter, the Google+ design team aimed to mimic how people interact in real life.
What is Google+'s intended audience?
Nearly 74% of users of Google Plus are men. 72% of people are above 35—a social platform 40% of entrepreneurs use.
What is the new name for Google+?
After the shutting down of Google+ for unfortunate reasons, it is now known as Google Currents. The new app allows people to have purposeful interactions and conversations across your company, keeping everyone informed and allowing leaders to interact with their staff members.
Can we use Google Currents for free?
Google Currents is intended for businesses rather than individuals, and pricing begins at $6 monthly for every user.
Google Plus was discontinued for what reasons?
Due to limited utilization and the fact that Google+ became somewhat of a security issue, Google is discontinuing Google+.
Conclusion
In this article, we have briefly discussed Google+, its advantages, how to create a business account, how to gain more and more followers on Google+, how to customize pages, etc. After going through the entire article, we hope this explanation helped you better understand Google+.
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