HubSpot

Introduction

What is HubSpot?

You've probably heard the term "inbound" before, but what exactly does it mean? Inbound marketing is a strategy for expanding your business. It's based on forging meaningful, long-term relationships with prospects and customers by providing relevant information and experiences, as well as helping individuals to achieve their objectives at every point of their relationship with you. Because you succeed when your customers succeed.

The HubSpot CRM platform is a comprehensive set of tools designed to support this inbound strategy and help you — and your customers — succeed.

In 2006, HubSpot released software to help firms with their inbound marketing strategies. Today, HubSpot's Growth Stack software is utilised by over 30,000 businesses in more than 90 countries to help them build sales funnels and increase revenue. On the other hand, many marketing and sales executives have no understanding what HubSpot is or how it may benefit their business.

What does HubSpot do?

Blogs

Blogging can be an important part of an inbound marketing strategy for a business. Within a year, companies that share thought leadership through a blog receive 3.3x more website visitors per month and 3.5x more leads per month. It's simple to generate and publish blog material with HubSpot marketing software. However, by optimizing your content with suggested keywords, HubSpot makes it easy to grow an audience for your material. It then allows you to collect data and assess the effectiveness of each piece of the published content.

Social

HubSpot enables you to boost your social media activity and improve your social interactions without putting in additional time or effort. With just a few clicks, you can plan, write, schedule, and monitor postings to numerous networks. Furthermore, every social media engagement can be logged and monitored in the marketing database, ensuring that you never miss a chance to communicate with your target market.

Email Marketing

Create personalized email campaigns that are simple to develop and execute to boost deliverability and response. HubSpot's best-in-class analytics allow you to track the success of each campaign and improve it for better results in the future.

Adds

HubSpot's Ads add-on allows you to track not only impressions and clicks, but also leads, customers, and actual ROI of your ad campaigns whether you use Google AdWords, Facebook Ads, or LinkedIn Sponsored Updates as part of your marketing plan.

Website Builder

Without the help of a designer or IT support, HubSpot allows you to design, develop, host, and modify a website. You can design a website if you can drag and drop with a mouse. Furthermore, the website builder makes it simple to personalize material for each visitor and publish mobile-friendly content. HubSpot gives a report card for each website page after it is released, along with advice for improving your website's search engine performance.

Keywords

HubSpot aids in the discovery, organization, and tracking of the keywords that drive organic search results. You may also compare your ranks to those of your competitors, as well as get keyword ideas and on-page SEO assistance.

Marketing 

Marketers can accomplish more with fewer resources and in fewer time thanks to automation. Within the first six months of implementing marketing automation, 64 percent of marketers claim they experienced the benefits. Marketers can use HubSpot's marketing automation to create, build, and execute customized prospect engagement processes based on form submissions, website page revisits, content views, and other events. For varied prospect activities, automated responses can be created, and alerts can be set up to help with the next-best step in the sales process.

You can check it out here for free blogging resources

HubSpot vs WordPress

• Although both platforms allow you to manage, sort and edit your content assets, they take completely different approaches.
• HubSpot is most known for its CRM (customer relationship management) software, but they also have a CMS Hub that provides personalized content experiences for active contacts.
• HubSpot is, at its heart, a set of inbound marketing tools designed to help businesses focus on lead creation and growth.
• WordPress, on the other hand, is primarily a content management system (CMS), therefore it lacks HubSpot's other marketing capabilities. Instead, there's a marketplace for third-party businesses and developers to sell plug-ins and integrations.
• What you do get, though, is a highly adaptable content management system with a distinct purpose. There's a reason why the WordPress CMS is used by 75 million websites today: it's easy to use, search engines adore it, and it replaced the clumsy Joomla! 1.5 CMS.