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Last Updated: Mar 27, 2024
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Introduction

Medium is a platform that allows users to write blogs or start publishing their content. Anyone may sign up, create an account, start writing, and become a blogger with the help of Medium. Then, with your permission, Medium publishes all of your work on its platform, either for free or for a fee, on various topics.

But this could hardly be chosen at random; Medium meticulously vets the blogger and the content quality. It marks the blogger as verified if all goes smoothly and then gives them permission to publish their work. Even the certification process is not simple; to become a verified blogger, you must follow Medium's norms and requirements.

Medium has gradually begun to commercialise its platform through curation, allowing its users to read high-quality material for free. If someone wants to proceed further and read the entire article, they will have to pay the price.

When everything works well and the content is of the highest quality, most likely, Medium will examine your work for the promotion, and if all goes well, you will be able to earn money simply by publishing your content on Medium.

Source: Medium

Pros of Medium

Target Audience

 With Medium, you can target the right audience with your content. With a focus on tags and reader preferences, you'll easily reach your target audience because they'll be able to find you.

Content You're Looking For

People will interact with your material if it is good. Medium isn't like other social media platforms where you can find everything from cat videos to pages like Squatting Slavs In Tracksuits; it's a place where you can find high-quality material tailored to your needs.

Good Reading Experience

While reading a blog or browsing through the feed, you'll notice a lot of white space, high-quality font, mobile optimisation, and an overall basic yet attractive design.

User-Friendly CMS

All of the options, tools, and draft previews are simple to use and understand when composing a blog.

SEO Ranking

It isn't easy to keep up with SEO rankings in most circumstances. Updating your content on a regular basis is a big part of staying on top of things. If you don't post for a while on Medium, your blog won't lose its ranking.

An Optimised Platform

Medium will automatically match your text with the proper HTML components as you write. When you want a quote, for example, indicate it as such, and Medium will handle it as such in code. The same may be said for all other elements (like headlines).

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Cons of Medium

Not a Stand-alone

Because the Medium community is still limited, you'll need to market your content on other platforms if you want to reach a larger audience.

No Control Over the Content

Without warning, Medium can be turned off. If your content is hosted on Medium, it could be permanently erased if its terms and conditions change or when/if it shuts down entirely.

No like/share Distinction

We can only respond (comment), highlight, and share when reading a blog. There is no simple way to express "I enjoy this blog" without engaging with it in one of the ways listed above. In this case, a simple Like or Love would suffice.

Design Barriers

It isn't easy to arrange your stuff, even if this isn't a major element of the site. This is especially true if you publish frequently. You don't have complete control over the appearance of your Publication because there are just a few options for organising your blog (latest, trending, featured, and tags).

Medium Vs WordPress

Cost

The setup cost is our first point of comparison between Medium and WordPress. Despite the fact that WordPress is completely free to use, setting up a website on it requires paying for Web hosting and a domain name. Medium, on the other hand, is a completely free site to utilise. You do not have to pay any significant money to get your material published on Medium.

Flexibility

The flexibility of Medium vs WordPress is the second point of comparison. Medium is elegant and straightforward, and WordPress is flexible and easy to personalise. However, WordPress is the clear winner in terms of customisation and versatility. However, you should not dismiss Medium's design because each user has their own requirements. Medium is user-friendly and straightforward to understand, but WordPress takes time to master and requires some technical knowledge.

However, no other blogging platform can compare to what WordPress has to offer.

Control Over your Content

When it comes to content rights and control, Medium versus WordPress are the two most popular blogging platforms. It's worth noting that free blogging platforms like Medium provide you with complete control and admin privileges over the information you publish. They have absolute authority over your content, including the ability to cancel or block your account. There's also a potential that, if something goes wrong, these free sites will be taken down without warning to their users. As a result, there is always the possibility of losing your content on these networks.

In a self-hosted WordPress blog, you are the master of your domain and have complete control over it. You will be in charge of everything, including content, security, and frequent backups. Although there has always been a risk of malware and hacker assaults, WordPress never restricts or regulates its users' ability to control their material.

Future Growth

When comparing Medium vs WordPress in terms of future growth, it's important to remember that with Medium, you're constrained in terms of resources. You're simply promoting various types of material and blogs. Medium, on the other hand, allows its writers to raise their profile and gain more visibility.

However, WordPress provides a platform for writers to create an entirely new ecosystem, with content at the centre. You may use it to attract traffic to your website, entice people, convert them, establish your own brand, and monetise it. Aside from blogging, you may do more with your blog than just post content, such as create landing pages, sell online things (e-commerce), create membership websites, and so on.

Frequently Asked Questions

How can we target a specific audience on Medium?

Using tags and reader preferences, you'll easily reach your target audience because they'll be able to find you.

In what ways can we interact with a blog on Medium?

We can only comment, highlight, and share a blog.

How can we earn money by publishing on Medium?

If our content is of the highest quality, Medium will examine our work for the promotion, and if all goes well, we will be able to earn money simply by publishing our content on Medium.

Conclusion

In this article, we have extensively discussed Medium, its pros and cons and how it differs from WordPress. We hope that this blog has helped you enhance your knowledge regarding Medium. If you want to learn more, check out our articles on Code studio.

Do upvote our blog to help other ninjas grow.

Happy Coding!

Topics covered
1.
Introduction
2.
Pros of Medium
2.1.
Target Audience
2.2.
Content You're Looking For
2.3.
Good Reading Experience
2.4.
User-Friendly CMS
2.5.
SEO Ranking
2.6.
An Optimised Platform
3.
Cons of Medium
3.1.
Not a Stand-alone
3.2.
No Control Over the Content
3.3.
No like/share Distinction
3.4.
Design Barriers
4.
Medium Vs WordPress
4.1.
Cost
4.2.
Flexibility
4.3.
Control Over your Content
4.4.
Future Growth
5.
Frequently Asked Questions
5.1.
How can we target a specific audience on Medium?
5.2.
In what ways can we interact with a blog on Medium?
5.3.
How can we earn money by publishing on Medium?
6.
Conclusion