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Table of contents
1.
Introduction🎯
2.
Why Use SEO Tools❓
3.
What Are The Best SEO Tools❓
3.1.
📌Ahrefs
3.2.
📌SEMRush
3.3.
📌Moz Pro
3.4.
📌Ubersuggest
3.5.
📌KWFinder
3.6.
📌AnswerThePublic
3.7.
📌Screaming Frog
3.8.
📌Seobility
3.9.
📌SEOquake
3.10.
📌Google Search Console
4.
Frequently Asked Questions
4.1.
Why is SEO important? 
4.2.
What are the different types of Search Engine Optimization techniques?
4.3.
What is the difference between the White Hat and Black Hat SEO techniques?
4.4.
Are SEO tools worth small businesses?
4.5.
Are there any free SEO tools?
5.
Conclusion 
Last Updated: Mar 27, 2024

Best SEO Tools

Author Aashna Luthra
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Ashwin Goyal
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Introduction🎯

Search engine optimization or SEO is created to make a website search engine friendly. It is the technique of boosting the volume and quality of traffic to a website. SEO tools help achieve this by providing information about your website's overall health and success. 

intro image

In this article, we will study why to use them and what are some of the best SEO tools available.

Why Use SEO Tools❓

👉You can undoubtedly track and report on your SEO rankings independently, but the time and effort are not always worthwhile. You can save hours, if not days, of laborious data analysis and keyword research using search engine optimization tools.

👉Additionally, SEO tools help to analyze your existing SEO approach and highlight its solid and poor points. Businesses use these tools to look at stats and evaluate their competitors.

👉Reports generated by SEO tools are typically less prone to human mistakes than the ones you create yourself.

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What Are The Best SEO Tools❓

As we have seen the advantages of using SEO tools, let us look at the best SEO tools available.

📌Ahrefs

ahrefs

Ahrefs is among the best; it is the second-largest website crawler behind Google. The site audits feature in this tool identifies areas of your website and SEO strategy that require enhancement. 

By displaying your competitors' backlinks, Ahrefs may also assist you in choosing a backlinking strategy. Its Site Explorer function also displays the search traffic and most famous sites of your competition. The Content Explorer function searches Google for the most popular content of any keyword.

Though the tool is not free, they offer a free trial and have good documentation and tutorials. 

Pricing:

  • Lite: $99 per month paid monthly
  • Standard: $199 per month paid monthly
  • Advanced: $399 per month paid monthly
  • Enterprise starts at $999

You can visit the website: https://ahrefs.com/

📌SEMRush

SEMRush

SEMRush is an excellent tool for digital marketing. The SEMrush SEO toolkit provides a complete range of SEO tools. More importantly, the SEO toolkit enables you to assess your website's performance against competitors. You can analyze backlinks from other websites to yours. 

SEMRush also uses the Keyword Magic tool, which identifies every keyword you want to develop for a successful SEO strategy. You can also get suggestions on how to improve your content so that it attracts more organic traffic.

Though the tool is not available for free, they do offer a free trial.

Pricing:

  • Pro: $119.50 per month paid monthly
  • Guru: $229.95 per month paid monthly
  • Business: $449.95 per month paid monthly

You can visit the website: https://www.semrush.com/

📌Moz Pro

Moz

Thanks to its various tools, Moz Pro is a robust platform for improving a website's SEO by increasing ranks and traffic. The Moz Pro spider, which enables you to audit your website, is one of the key features that have helped Moz Pro earn its reputation. 

The audit looks for potential problems, identifies them, and then offers suggestions. You can improve the issues by following these suggestions and raising your ranking. 

You can find keywords and their combinations using the Keyword research tool in Moz Pro. It also includes a Website crawler that analyzes up to 3,000 links on a given URL.

Though the tool is not available for free, they do offer a free trial.

Pricing:

Each Moz Pro plan comes with 24-hour support and a one-on-one walkthrough.

  • Standard: $99 per month paid monthly/$79 per month paid yearly
  • Medium: $179 per month paid monthly/$143 per month paid yearly
  • Large: $299 per month paid monthly/$239 per month paid yearly
  • Premium: $599 per month paid monthly/$479 per month paid yearly

You can visit the website: https://moz.com/

📌Ubersuggest

ubersuggest

One of the top keyword SEO tools available is Ubersuggest, which has maintained its position in the industry. It scrapes data from Google's Keyword Planner to provide keyword suggestions based on your specific keyword.

Users can find related keywords using the Keyword Ideas feature. Ubersuggest's capability to filter out keywords from search results is also a great feature enhancing the SEO of your website.

Ubersuggest offers a traffic analyzersite auditbacklinks, and other features, among many other services. The tool has added a feature that includes typing a competitor’s domain to get better keyword ideas.

Though the tool is not available for free, they do offer a free trial.

Pricing:

  • Individual: $12 per month paid monthly/$120 one-time purchase
  • Business: $20 per month paid monthly/$200 one-time purchase
  • Enterprise/Agency: $40 per month paid monthly/$400 one-time purchase

You can visit the website: https://neilpatel.com/ubersuggest/

📌KWFinder

kwfinder

KWFinder is the most incredible search engine ranking tool in terms of keywords. KWFinder includes a Hidden long-tail keyword feature, which finds long-tail keywords that increase your chances of attracting traffic.

Additionally, it offers competitor keyword insights to compare your keyword technique to your competitors and discover other keyword prospects. 

KWFinder is a superb SERP analysis tool that examines the SERP competition to see what features readers want on your pages. Also, it is a tool for local keyword research that can be used to see what users are looking for and target local markets to increase specific traffic.

Though the tool is not available for free, they do offer a free trial.

Pricing:

  • Mangools Basic: $49 per month paid monthly/$29.90 per month paid yearly
  • Mangools Premium: $69 per month paid monthly/$39.90 per month paid yearly
  • Mangools Agency: $129 per month paid monthly/$79.90 per month paid yearly

You can visit the website: https://kwfinder.com/

More seo tools

📌AnswerThePublic

answerthepublic

In contrast to more conventional SEO tools, AnswerThePublic does not offer the same functionalities. It is pretty beneficial for coming up with topic ideas. 

As soon as you enter a term, the tool retrieves common searches based on that keyword from Google's autocomplete results. It then creates a graphic with the queries and phrases the individuals used when conducting that search.

With this information, the company can create certain content that speaks to the needs of potential clients, thus increasing traffic.

In addition, AnswerThePublic suggests keywords that include prepositions also.

Though the tool is not available for free, they do offer a free trial.

Pricing:

All plans have unlimited searches.

  • Monthly: $99 per month
  • Yearly: $79 per month
  • Expert: $199 per month

You can visit the website: https://answerthepublic.com/

📌Screaming Frog

screamingfrog

Screaming Frog is a website crawler that improves and audits URLs for SEO issues. The best thing about Screaming Frog is how quickly it loads pages, which is perfect for even huge websites. Many SEO specialists prefer Screaming Frog due to its time-saving features.

Additionally, ScreamingFrog has other features. It indicates whether you have duplicate content, poor redirects, and correctable errors

Additionally, it finds issues with the HTTP header and JavaScript rendering. Screaming Frog contains an intuitive Java program featuring easy-to-navigate tabs. You can crawl up to 500 URLs with its free version.

Pricing£149 or $209 per year.

You can visit the website: https://www.screamingfrog.co.uk/

📌Seobility

seobility

A free SEO-checker tool, Seobility, allows you to check how well your website complies with current SEO best practices. You can examine your website and get advice on improving its optimization. You can also restore lost traffic and stop further traffic dips by swiftly fixing on-page SEO issues.

With the help of Seobility, you can identify specific SEO problems with your metadata, such as invalid or incorrect domain names or page URLsmeta titlesdescriptions, and meta tags.

It also offers optimization options by pointing out areas where your page's quality and speed could be improved. Seobility helps identify particular server issues linked to redirectsHTTP headers, CSS, and JavaScript files.

Pricing

  • Premium: 30 day free trial, then $50 per month/ $480 per year.
  • Agency: $200 per month/$1920 per year.

You can visit the website: https://www.seobility.net/en/

📌SEOquake

seoquake

A Google Chrome extension called SEOquake, quickly and for no cost analyzes the SEO elements of a website. This includes data file export, real-time URL and domain comparison, internal and external link audits, and on-page SEO audits.

Using the Link Examiner tool feature, you can thoroughly analyze the performance of each of your links, including URLs, anchor text, and other link kinds.

With SEOquake, you can modify your reports to show the data and parameters that matter to you.

Additionally, you can export the findings of your SEO research into a customizable report that you can distribute to stakeholders.

You can visit the website: https://www.seoquake.com/index.html

📌Google Search Console

search console

Google Search Console is a free tool provided by Google. The Google Search Console can assist you in starting from scratch with an initial SEO audit or updating your current SEO strategy with new keywords. You don't need to know coding to use Google Search Console to monitordebug, and improve your website.

It is an excellent tool for your website in terms of keywords. The search console finds any crawl issues on your website and is a mobile-friendly tool.

Using the URL Inspection Tool, you can check how many of your site pages Google has indexed and submit a page for indexing. It assists in analyzing the website-related metrics that are most important to you.

You can visit the website: https://search.google.com/search-console/about.
 

We hope you have learned about the most popular SEO tools available. 🙌

Frequently Asked Questions

Why is SEO important? 

SEO is crucial to increase traffic to your website and thus increase your brand’s value. 

What are the different types of Search Engine Optimization techniques?

Mainly SEO techniques are - White Hat, Black Hat, Grey Hat, On-page, Off-page, Technical and Negative SEO. 

What is the difference between the White Hat and Black Hat SEO techniques?

The White Hat technique optimizes the website's ranking following SEO guidelines, while the Black Hat technique is the opposite. 

Are SEO tools worth small businesses?

Using SEO tools can help small businesses increase their online traffic. Small businesses can expand with the help of investment in SEO software tools.

Are there any free SEO tools?

Many free SEO tools are available, like Bing Webmaster Tools, Data Studio, Beam Us Up, Link Redirect Trace, and many more. 

Conclusion 

In this blog, we studied the importance of SEO tools. We further explored some of the best SEO tools available. 

We hope this blog has helped you enhance your knowledge of SEO tools and if you want to learn more, check out our articles here

You can refer to similar articles for more information

  1. Search engine vs portal
  2. White Hat SEO Techniques
  3. Black Hat SEO Techniques
  4. SEO optimization in WordPress 

 

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