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Table of contents
1.
Introduction
2.
What are Internal Links?
3.
Structural Internal Links & Site Architecture 
4.
How to Implement Internal Links on Your Site?
5.
Issues where links are not accessible
5.1.
Links Present in the Submit Button
5.2.
Links Through Internal Search Boxes
5.3.
Links Present in Un-Parseable Javascript
5.4.
Links Present in Flash, Java, or Other Plug-Ins
5.5.
Links on Pages with Numerous Links
6.
Frequently Asked Questions
6.1.
What is the significance of internal link building?
6.2.
What is the limit of links for crawling purposes? 
6.3.
Why is HTML preferred over javascript for link building?
6.4.
Why should revenue-generating links have less crawler depth?
6.5.
Why should anchor text be descriptive?
7.
Conclusion
Last Updated: Mar 27, 2024

SEO Internal Link Building

Author Geetika Dua
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Introduction

Linking text from one page to another on the same domain is defined as an internal link. Creating such links is called internal link building.

SEO internal link building

A prevalent SEO technique allows you to link new posts to old ones. It boosts traffic and provides the user with more relevant content.

What are Internal Links?

Internal links are hyperlinks that point to the same domain as the domain that the link exists on the source. In simple words, an internal link is a link that redirects to another page on the same website. Code-

<a href="http://www.codingninjas.com/" title="Keyword Text">Keyword Text</a>

The optimal way is to use descriptive keywords in anchor text. It gives an essence of the topic and keywords of the targetted webpage. 

Structure of website

Let us look at some advantages of internal link building.

  • Navigation is user-friendly: It helps improve navigation. This helps increase the number of visitors.
  • Site architecture: Internal linking contributes to the structured architecture of your website.
  • Page Rank: A page with a better PageRank can improve its PageRank through internal linking.
  • Helps with extra information: It gives necessary information about the additional information present on the internet.
  • Better crawling situation: The internal architecture helps the crawler agents to dig deeper into the websites.
  • Decreases bounce rate: If we tend to use links, the user stays on the website for a longer duration of time.
  • Boosts click-through rate: Click-through rate is significantly boosted.
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Structural Internal Links & Site Architecture 

The structure of your website with internal links look similar to a pyramid. The page on the top is the homepage. We will understand crawl depth to understand the functioning in a better way.

The crawl Page is the number that determines the distance between the homepage and the linked page. A high crawl depth affects the crawlability of the website. It is advised to keep the revenue-generating pages at a lesser distance.

How to Implement Internal Links on Your Site?

Implementing Internal linking to a URL located at 

“http://www.coding ninjas.com/articles” with the anchor text "Articles" is a subtle way of an internal link.

Illustration

 

This illustration shows the most accepted link format. Search engines easily understand it. 

Issues where links are not accessible

There are some cases where the links are not reachable or not understood by the search engines. 

Links Present in the Submit Button

Generally, forms consist of elements like drop-down menus or surveys. In this scenario, search spiders do not submit the forms. This is why they cannot access the links via the submit button.

Links Through Internal Search Boxes

The search spiders do not search the content themselves. It is a rough estimation that many pages are hidden behind inaccessible search box walls.

Links Present in Un-Parseable Javascript

During the coding process, we make some links using javascript. These links may come out to be uncrawlable. For this reason, it is advised to use HTML for link building. HTML links perform better on websites where search engine-referred traffic is vital.

Links Present in Flash, Java, or Other Plug-Ins

If we embed our links inside flash, java applets, or other plugins, the search engines will fail to access them.

Links on Pages with Numerous Links

Search engines impose a limit on crawlers. The crawl limit per page is generally 150 links. The limitation may extend to 250 in some cases. Regardless, it is recommended that the number of links on any page should not exceed 150.

Frequently Asked Questions

What is the significance of internal link building?

Internal links are significant because they help google determine your website's rank.

What is the limit of links for crawling purposes? 

The limit is generally 150 links. We can extend it to 250 links per page in some cases.

Why is HTML preferred over javascript for link building?

In some instances, javascript links become inaccessible, so it is recommended to use HTML.

Why should revenue-generating links have less crawler depth?

It allows ranking to circulate throughout the whole site. It helps in increasing the ranking potential for each page.

Why should anchor text be descriptive?

Descriptive texts convey a better sense of the topic or the link directed.

Conclusion

This blog has discussed the benefits of internal link-building. It has also explained the best way to implement internal links on your website.

For more information on SEO, refer.


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